Parking Key Giveaway for “Buy Into It” Campaign
Thursday, March 26th, 2009MEDIA RELEASE
Date: Thursday, March 18, 2009
Contact: Kate Noble, (505) 955-6915
Details available at buyintoit.org
Be a part of Santa Fe‘s Million Dollar Buy-In
As part of the “Buy Into It” campaign Santa Fe’s Million Dollar Buy-In asks individuals and businesses to come together and reach a community goal of $1 million dollars in three months or less. Now, when you participate by submitting purchases on buyintoit.org, your name will be entered in a drawing for parking keys and potentially other prizes as well. 25 parking keys with $12 in value will be given away. Anonymous entries also accepted.
The “Santa Fe Buy Into It” campaign is a consumer awareness and confidence campaign to encourage both individuals and businesses in Santa Fe to spend locally whenever possible. a
“We all must come together and revitalize business in Santa Fe,” said Mayor David Coss. “This can happen, but it will only happen when we all realize we are in this together. We must face this situation with confidence and cooperation.”
In today’s tough economic times, buying locally is a way Santa Feans can positively influence our local economy. We can support local employment, civic services and each other’s businesses through our spending choices.
A local purchase increases the number of times that dollars circulate in the local economy, multiplying their reach and impact, and increasing overall demand. This is what economists refer to as the multiplier effect; the end result is called a positive feedback loop, or a virtuous cycle.
The “Santa Fe Buy Into It” campaign was designed collaboratively by local advertising companies together with business representatives, media representatives, and the City of Santa Fe. The media has come together in this unprecedented campaign. Never before has the local media, who understand the power advertising, come together to help bring an initiative like this to our community. The group of professionals who have worked so hard to bring this together from the media include Ginny Sohn, Associate Editor of the Santa Fe New Mexican; Andy Dudzik, Publisher Santa Fe Reporter; Matt Gantner Advertising Manager of the Journal Santa Fe; and Scott Hutton, Owner of Hutton Broadcasting (KBAC-FM, KTRC-AM, KVSF-AM, KBLU-FM AND KQBA-FM).
The collaboration also included the business community Simon Brackley, The Santa Fe Chamber of Commerce, Vicki Pozzebon, Santa Fe Alliance, Kate Noble, City of Santa Fe Economic Development, David Hayduk and Jason Walker, HK Advertising , Angela Daffron, of the Santa Fe Place and Colt Brown of Locals Care.
The elements of the campaign include:
Special offers: Businesses are encouraged to submit special offers, get together with a complementary business and create package deals for customers, create an event and welcome in your local community or talk to local media account executive on how you might help make this a success. Mayor Coss has put out an “Invitation to Participate” to local businesses. As part of the campaign, special offers, discounts and/or package deals may be mentioned in advertising and during media or outreach appearances.
Photo and Short Essay Contest: Santa Feans are encouraged to submit short paragraphs and photos of their favorite businesses in an illustration of ‘how I bought into Santa Fe.’ A $250 prize will be awarded for the best short essay and for the best photo.
Santa Fe‘s Million Dollar Buy In: An Empty Stocking Fund-type campaign will ask individuals and businesses to help reach a goal of a $1 million collective “buy-in” amount. The media will regularly publish or broadcast the names of people and businesses and their contributions. T-shirts and/or tote-bags will be available to the first 500 residents who make a local purchase of $20 or more, and submit their buy in amount.
The campaign website, Buyintoit.org will list the special offers, and serve as a resource for individuals and businesses in the community who are looking for a great deal.
Please send special offers, submissions or questions to Kate Noble, Economic Development,
City of Santa Fe at [email protected].
