Santa Fe Promotes Building Local Businesses
Contact: Dena Aquilina 989-9934
Workshops Provide Smart Strategies for Artisans
Tough economic times call for smart business strategies. Artisans, like other businesses, can unlock their potential with the right tools. For example, internet marketing, product development, market research, effective pricing, funding strategies and other business skills can make a big difference in an individual’s success. That’s why the City of Santa Fe’s Economic Development Division and Creative Santa Fe have called the experts together to present two free workshops for local artisans.
As part of celebrating National Hispanic Heritage Month, the free workshops will be held at El Museo Cultural. All jewelers, woodworkers, potters, fiber artists, leatherworkers, and anyone else interested in finding strategies for success is welcome to attend.
On Tuesday September 16th, the first workshop is, “Conquering the Marketplace – Killer Strategies for Artisans.” Topics will include: “How the Web fits with your Marketing Plan, Market Driven Product Development, Researching the Market, and Creating Alternative Markets.” Presenters will be Sam Levy, President of NetMan, Inc.; Elaine Bellezza, International Craft Sector Specialist; Grace Brill, Principal of Market Intelligence Solutions; and Dena Aquilina, Executive Director of Creative Santa Fe.
Then, Wednesday September 17th is “Making Cents of the Maze – Funding Strategies for Artisans.” Topics will include: “State and City Incentives, Alternative Funding Sources, and Pricing and the Marketplace.” Presenters will be Fabian Trujillo, Director of Economic Development for the City of Santa Fe; Kim Blueher, WESST Director of Lending; and Elaine Belezza, International Craft Sector Specialist.
Both sessions will be held at El Museo Cultural in the Railyard, from 6-8:30 pm. As space is limited, please call or email by September 12 to register for these free workshops – 989-9934 or [email protected].
