FREE Business Development Workshops for Artists
The City of Santa Fe Arts Commission and Santa Fe Creative Tourism will be offering a series of evening classes and one-on-one consultations by appointment in the Santa Fe Community Gallery at the Santa Fe Community Convention Center, 201 W. Marcy St. The classes will take place January 31 through March 27, 2012.
Classes will include overviews on free or inexpensive online marketing tools and will touch on topics including: monitoring your online presence, social networks for business, search engine optimization and more. Special presentations will be made by Alice Loy of the Global Center for Cultural Entrepreneurship and web marketing author Hope Kiah. The classes will include a combination of lectures and demonstrations. The consultation appointments are offered to artists, artisans and craftsmen interested in working with the Creative Tourism program.
Class Schedule:
Tuesday, January 31st – What are the Arts Commission’s programs for artists and how can I participate?
Tuesday, February 7th – Dead on the Web? ™ Ignite Your Art Site!
Presenter: Award-winning web marketing author and Santa Fe web designer Hope Kiah.
Tuesday, February 14th – Have no fear: Using social networks for your business
Tuesday, February 21st – The Northern New Mexico Cultural Corridor Presenter: Alice Loy, Director of Programs for Global Center for Cultural Entrepreneurship
Tuesday, February 28th –Developing content for your website and blog
Tuesday, March 6th – Monitoring your online presence and search engine optimization
Tuesday, March 13th – What is Creative Tourism and how can I participate?
Tuesday, March 20th –Setting up Twitter, Facebook and LinkedIn (for beginners)
Tuesday, March 27th – Vertical Response, Constant Contact, and Mail Chimp: Creating an e-newsletter
All classes are free and held from 6:00 pm – 7:30 pm Santa Fe Community Gallery, 201 West Marcy Street (at the intersection of Marcy and Sheridan) Santa Fe, NM 87501
Please RSVP at www.santafecreativetourism@gmail.com www.santafecreativetourism@gmail.com.
One-on-One Consultations:
Artists, artisans, and craftsmen who offer workshops and classes for the public within Santa Fe County are invited to sign up for a free consultation on Internet marketing. Consultations on creating websites and blogs, and using social networks and other internet marketing strategies, are being offered free to small businesses interested in finding workshop customers through www.SantaFeCreativeTourism.org. Consultation appointments are available Tuesdays 10 am to 5pm at the Santa Fe Community Gallery. Appointments can be made by contacting Brent Hanifl at www.santafecreativetourism@gmail.com or 608-792-5746.
The City’s marketing of Creative Tourism is centered on the website www.santafecreativetourism.org. Listings are free to local area businesses that offer a hands-on workshop, class or experience. Those wishing to place a listing should visit the site and see the tab titled “Get Listed.” The website is actively marketed through a blog, a newsletter and other websites. This includes marketing efforts by the businesses listed on the website, creating an even larger reach.
“As a result of listing my workshops on SantaFeCreativeTourism.org and learning about Internet marketing strategies through a free consultation at the Community Gallery, I attracted many new students to my workshops last fall,” says Jakki Kouffman, Santa Fe painter.
The city of Santa Fe is continuing to work with artists and arts businesses to further develop the organization and promotion of workshops that allow visitors to experience Santa Fe in a hands-on fashion. Partnerships and collaborations with the hospitality industry and other entities are welcomed. This initiative was created as a result of the city of Santa Fe’s 2005 appointment to the UNESCO Creative Cities Network and builds upon the successful 2008 International Conference on Creative Tourism held in Santa Fe.
